This Privacy Policy explains how Oro ("Oro," "we," "us," or "our") collects, uses, shares, and protects personal information when you use our websites, applications, and related services (the "Services").
Information We Collect
Oro collects information you provide directly to us, such as when you create an account, request a demo, book through a business that uses Oro, or contact us for support. This may include your name, email address, phone number, business information, payment-related details processed by our payment providers, and any other information you choose to provide.
We also collect certain information automatically when you use the Services, including device and browser information, IP address, approximate location derived from IP, pages viewed, referring URLs, and diagnostic or performance data.
How We Use Your Information
We use the information we collect to:
- Provide, operate, secure, and improve the Services
- Process transactions and manage accounts
- Communicate about the Services, updates, and (where permitted) promotional offers
- Provide customer support and respond to inquiries
- Measure product usage, diagnose issues, and enhance user experience
- Measure advertising effectiveness and deliver relevant marketing (with consent where required)
- Comply with legal obligations and enforce our terms
Cookies, Analytics, and Advertising
We and our service providers use cookies, pixels, SDKs, and similar technologies to operate the Services, remember preferences, understand usage, and measure marketing campaigns. Depending on your region and consent choices, this may include:
- Product analytics (for example, PostHog)
- Web analytics (for example, Google Analytics)
- Advertising and conversion measurement (for example, Meta Pixel / Conversions API)
These tools may collect identifiers (such as cookie IDs), device information, and events about how you interact with our sites (for example page views, sign-ups, or purchases). Where required by law, we request your consent before enabling non-essential cookies and advertising technologies. You can withdraw or change consent through our cookie banner where available, and you can also control cookies through your browser settings.
For Meta (Facebook/Instagram) advertising measurement, event data may be shared with Meta Platforms, Inc. subject to your consent settings and Meta's own terms and policies.
Information Sharing
We do not sell your personal information. We may share information with trusted service providers who help us operate the platform (for example hosting, payments, communications, analytics, and advertising measurement), when required by law, or with your direction or consent. Service providers are permitted to use personal information only to perform services for us or as otherwise required by law.
Data Security
We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction, including encryption in transit, access controls, and secure infrastructure practices.
Your Rights
Depending on your location, you may have the right to:
- Access and review your personal information
- Request corrections to inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Object to or restrict certain processing, including targeted advertising where applicable
- Data portability where applicable
Oro is built for Canadian privacy law and follows PIPEDA (federal). For health-adjacent businesses we align with PHIPA (Ontario) and Quebec's Law 25 where applicable.
Data Retention
We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and business need.
Children
The Services are not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision. Continued use of the Services after an update constitutes acceptance of the revised policy where permitted by law.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at privacy@oro.com or through our support channels. A formatted copy of our legal documents is also available in-app at /legal.